We’re delighted to have presented the Royal British Legion’s Poppy Appeal with a £1,000 cheque – money raised from sales of Poppy Ale, the beer we launched to mark the centenary of the outbreak of World War 1.
We are proud to have supported the Poppy Appeal in such a momentous year because the work they do now with the current generation of service personnel is just as important as it was back in the period following the Great War.
We created Poppy Ale with English Fuggles and Goldings hops to re-create a style of traditional, full-flavoured bitter that was hugely popular 100 years ago. For every bottle and pint sold, Wood’s donated 6p to the Legion.
Randy Baker, Community Fundraiser for the Poppy Appeal in Shropshire said, “As you can imagine, we are always on the lookout for new dynamic ideas to help raise funds to support our Armed Forces community. When Mr. Wood approached us we were delighted to team up to produce a great product for our community to enjoy while also raising awareness for The Royal British Legion and raising important funds. We are very grateful for community support like we have received from Wood’s Brewery.”
Every pound counts when it comes to the Poppy Appeal, The Legion spends an average of £1.6million each week, that’s over £83million per year, providing direct, lifelong support to our armed forces and their families.